Anymotion. Animation.

What’s that? Is anyone really happy while animating, so one may ask. After all, by the time you are done with preventing your clay model from toppling over and getting his nose quashed for the umpteenth time, your back may need a double-strength orthopaedic band. Or sample this. After having worked out your story in utmost seclusion after consuming countless carbon credits at night - short for ‘burning the midnight oil’- all that your director does is to change the plot without ever blinking an eyelid.

All that said and done, the joy of seeing ones own creation walk, move, talk and fly wipes away any apprehensions the animator may have had about the sustainability of his back. And if the story telling addresses the needs of a certain audience, then we have a winner.

Whether or not the skeptics believe in the fruitful gains of simple storytelling, I do. Well, I firmly do. After all, storytelling is something that will never run out of fashion. Or commercially put, will never head into a recession. Having grown up on a staple diet of Pixar and Aardman, all that we needed to do at Thinxworks was to get the priorities right. Tell a story well. And thats what we have set out to do.

MP Hariharan